Work Experience

Director of Visual Merchandising & Store Design

Phillip Jeffries | 2023-Present

• Leads design excellence and brand experience though showrooms and tradeshows to drive product sales.

• Collaborates with Product Launch Team to deliver cohesive story via products and brand communication with four launches yearly.

• Develops compelling narratives to direct showroom design client journeys.

• Utilizes product sales data to inform targeted display strategies, resulting in regionally tailored plans and adjustments. Achieved a notable 20% increase in launch sales within specific markets during 2024.

• Manages showroom build out budgets.  Negotiate costs and value engineer design to maximize construction budgets. Secured remarkable 35% savings in Dallas showroom project.

• Sources and creates relationships with vendors to negotiate exchange of products for use in showrooms for 35-50% reduction in FFE budgets.

• Tailors yearly opex budget and project 2 year capex budget for 10+ showrooms annually.

• Develops annual capacity plan including 2 year roadmap, budget, organizational structure, and project charters based on company’s strategic goals.

Selected to lead transformative company initiatives:

• Created company-wide project management process of all project phases to standardize and deliver better, faster results.  

• Currently project managing renovation of company headquarters by championing ownership workplace strategy and regular Executive Team buy-in sessions

Senior Visual Merchandising & Store Design Manager

Phillip Jeffries | 2017 – 2023

• Lead the opening of four new showroom locations concurrently due to company’s go-to market strategy change in 2021, resulting in increasing sales through the 2023 market downturn.  All projects adhered to budget and timeline constraints, opening within a six month span.

• Developed process for tradeshow tier system level to more efficiently support strategy and execution.

• Created rolling timeline for showroom maintenance and renovations for 10+ showrooms through the life of each showroom’s lease, leading to reduced capacity of design team and better cash flow planning.

• Manage all phases of showroom design process via a multi-departmental team for successful, on-time, and on-budget showroom openings consistently.

Showroom Design Manager

Phillip Jeffries | 2013 – 2017

• Developed showroom brand identity including shop-in-shop boutiques and stand alone showrooms.

• Created innovative displays in alignment with marketing and sales strategies.

• Implemented new product launch in showrooms accurately and on-time via collaboration with sales managers, development and production of showroom specific sales tools, and product installation.

• Oversaw all aspects of domestic and international trade shows, including annual schedule, budgets, sales tool placement, onsite coordination, sales presentations during events.

• Coordinated custom millwork and furniture solutions.

Assistant Interior Designer 

TAL Studio (Merged with Wynn Design & Development) | 2012 - 2013

• Hospitality design with a focus on casino and bespoke properties.

• Contributed to the following projects in various capacities: 

• Kimpton Hotel Monaco | Philadelphia, PA

• Ameristar casino, restaurants, and public spaces | Port Charles, LA

• Andrea’s Restaurant | Encore Resort & Casino, Las Vegas, NV

• Hotel Jerome | Auberge Resorts, Aspen, CO

Sales Administrator

MR Design Lab | 2011-2012

• Multi-line textile representation to the Las Vegas design community.

• Managed sample room.

• Assisted on sales calls and product presentation.

• Responded to client requests for quotes and shops.

Design Intern

Steelman Partners | 2011

• Conceptualized multiple spaces for the Happyland Resort, Vietnam.  (project not realized) including various guest rooms and restaurants.

Design Intern

Tate Snyder Kimsey Architects | 2009-2010

• Built large scale models for border crossing project.

• Managed sample room.

• Assisted on interior renovation of Las Vegas Courthouse.

Management Associate Program | Assistant Store Manager

MGM Resorts | Bellagio Resort & Casino | 2007 –  2009

• Recent graduate training program with exposure to all aspects of the merchandising and retail sector, leading to placement in the premier women’s retail outlet.