Dallas

The Phillip Jeffries Dallas showroom, established in the Dallas Design District in 2023, navigated several design hurdles with finesse. Initially, the location's unassuming strip mall façade and lackluster interior posed challenges. Faux wood beams were introduced, imparting warmth and architectural charm to infuse character. Despite the ample 4,700 square feet of space, nearly double the required area, strategic closures were made for future use, while other sections were transformed into immersive installation rooms. Addressing a budget shortfall demanded a delicate balance of value engineering, stakeholder collaboration, and shrewd contractor negotiations, culminating in the successful realization of the vision.